Advertising Law
Solos Cautioned Against Tacking ‘Associates’ to Firm Name
Posted Nov 3, 2008, 01:47 pm CST
By Molly McDonough
Solo practitioners who pump up their practices by using the word "associates" in their firm names may be running afoul of ethics rules, at least in Connecticut.
A report in the Connecticut Law Tribune equates such a practice to embellishing a resume.
The paper cites the case of Joseph Moniz, a Hartford solo who was the subject of a grievance complaint. When state legal ethics authorities looked into the complaint, they discovered that Moniz had used the name "Moniz & Associates" even though there weren't any other attorneys employed at the firm.
The associates issue is popping up because of relatively new lawyer advertising rules that went into effect in July 2007.
The rules prompted one… Continue reading...
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